Brand Identity

Pentagram developed the industrial design of the Yoto Player, the brand identity, packaging, visual identity, and look and feel for the website and app.

Client: Yoto
Agency: Pentagram Design
Partners: Jody Hudson-Powell, Luke Powell and Jon Marshall
Team: Amy Joycey, Albert Sanjuán, Nav Bhatia, Harc Lee and Yemima Lorberbaum