Yoto
Brand Identity
Pentagram developed the industrial design of the Yoto Player, the brand identity, packaging, visual identity, and look and feel for the website and app.
Client: Yoto
Agency: Pentagram Design
Partners: Jody Hudson-Powell, Luke Powell and Jon Marshall
Team: Amy Joycey, Albert Sanjuán, Nav Bhatia, Harc Lee and Yemima Lorberbaum
Client: Yoto
Agency: Pentagram Design
Partners: Jody Hudson-Powell, Luke Powell and Jon Marshall
Team: Amy Joycey, Albert Sanjuán, Nav Bhatia, Harc Lee and Yemima Lorberbaum
![](https://freight.cargo.site/t/original/i/7f1ac6540b1970f2d70f92f7e4052de1360899853c4bf9963579d6255fb618ca/Yoto_CaseStudy_Device_Grid_06_2.jpg)
![](https://freight.cargo.site/t/original/i/c847379f8a3b02753f7e54cf69a5fcb308e3fa1ccfa6c76b0e929b64337719cd/Yoto_CaseStudy_Device_Cover_05.jpg)
![](https://freight.cargo.site/t/original/i/38d6dd0376075b0f666d583c47cf6c75064e66570c80d13a7b1c018dcdb147ee/Yoto_Cards.jpg)
![](https://freight.cargo.site/t/original/i/163ec4f82a150ca3dfae1f6c2822ba43a899e7b13ce7565bddfa91c6cd1b6acc/Yoto_CaseStudy_Device-Pack_07.jpg)
![](https://freight.cargo.site/t/original/i/4d79fe4aeb3252d4b4270b59ed6b1429f2148851f598cf4e2965172b9dadaacb/Yoto_LogoReveal_White.gif)
![](https://freight.cargo.site/t/original/i/67b9e2b41b3ddf69a27e953e3c71feff6bb6fc735fbda6e5cffbb54a5fb66927/Yoto_Device_TurnOn.gif)
![](https://freight.cargo.site/t/original/i/f041a48859714a218ae7b6ad12eb08032b553ebedb050b0c683d721087148e01/Yoto_CaseStudy_Packaging_11_D5.jpg)
![](https://freight.cargo.site/t/original/i/5f7710884253f76cc4f516cccb00c4a51b428378cd3280e0878c815c3ade9567/Yoto_CaseStudy_Packaging_12_D.jpg)