Oxide

Brand Identity


Hudson-Powell team designer Oxide’s new identity. The company is a new, technology-driven entity with a mission to provide businesses with servers that have the capacity and convenience of the cloud but come with the control and security of hosting on premises.

Client: Oxide
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Ben Leonard, Nav Bhatia, Albert Sanjuán, Luis Gutiérrez,
Serafim Mendes, Amy Joycey and Katee Hui