‘Mushrooms: The Art, Design and Future of Fungi’
Exhibition Design and Branding
Pentagram created the visual identity, spatial design and exhibition graphics for ‘Mushrooms: The Art, Design and Future of Fungi’ at Somerset House in London, running between 30 Jan – 26 April 2020.
Client: Somerset House
Agency: Pentagram Design
Partners: Jody Hudson-Powell & Luke Powell
Team: Nav Bhatia, Luis Gutierrez, Albert Sanjuan, Jack Llewellyn and David Loy
Collaborators: Rosie Emery and Counterpoint Studio
Client: Somerset House
Agency: Pentagram Design
Partners: Jody Hudson-Powell & Luke Powell
Team: Nav Bhatia, Luis Gutierrez, Albert Sanjuan, Jack Llewellyn and David Loy
Collaborators: Rosie Emery and Counterpoint Studio
![](https://freight.cargo.site/t/original/i/daae3739b81d77437baa12368cb5ceeb7f44823468571cfbc73a12954db529f9/Mushrooms_CaseStudy_HERO_4-4.jpg)
![](https://freight.cargo.site/t/original/i/e4b10085a7e663c69bbcf5c3e70ddf80e1e19344bc3ff110f7fd07147225c8f1/Mushrooms_CaseStudy_R2.jpg)
![](https://freight.cargo.site/t/original/i/00dd8c1b303933bb2fd3aa1b2c676f370c89b0a61b701a5908251cf129a93c67/Mushrooms_CaseStudy_R1.jpg)
![](https://freight.cargo.site/t/original/i/613ccabeeb18daf47ae8d94cef283dba0c13628d31b231a968645428fe201e60/Mushrooms_CaseStudy_R3.jpg)
![](https://freight.cargo.site/t/original/i/c135483ec50f5bbb1c8f226de0a856f4d4e69a4d950d51ae8335bf1aa8e4254c/Mushrooms_CaseStudy_R4.jpg)
![](https://freight.cargo.site/t/original/i/dc8caea6cc09e52f2cf22ad9a92a116cb739cbb46c4398afa266e0b4e16112d3/_DSC9395_JL.jpg)
![](https://freight.cargo.site/t/original/i/7acbaffc4d05d6ced1ddc25095277891f3d95d3e5249756ce5b222cb5c3a6601/_DSC9409_JL_crop2.jpg)
![](https://freight.cargo.site/t/original/i/ab3c6ab00a8e51c74c29b8072af665c261072ad260f6b94af6929f2c3bc7d019/_DSC9362_JL_crop.jpg)