London Fashion Week AW19

Brand Identity and Campaign

Hudson-Powell team developed the campaign for London Fashion Week, London Fashion Week Men’s and London Fashion Week Insiders. 

The campaign visuals all used a simple motif of morphing letterforms that could be subtly adapted for each event and audience. Each event was denoted by these changing letterforms, rendered in a different material or texture.

Client: British Fashion Council
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Amy Joycey, Albert Sanjuán, Ella Sutherland,
Ali Raybould and Jack Llewellyn
Collaborators: Louis Bryant and Roger Stillman