London Fashion Week AW19
Brand Identity and Campaign
Hudson-Powell team developed the
campaign for London Fashion Week, London Fashion Week Men’s and London Fashion Week Insiders.
The campaign visuals all used a simple motif of morphing letterforms that could be subtly adapted for each event and audience. Each event was denoted by these changing letterforms, rendered in a different material or texture.
Client: British Fashion Council
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Amy Joycey, Albert Sanjuán, Ella Sutherland,
Ali Raybould and Jack Llewellyn
Collaborators: Louis Bryant and Roger Stillman
The campaign visuals all used a simple motif of morphing letterforms that could be subtly adapted for each event and audience. Each event was denoted by these changing letterforms, rendered in a different material or texture.
Client: British Fashion Council
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Amy Joycey, Albert Sanjuán, Ella Sutherland,
Ali Raybould and Jack Llewellyn
Collaborators: Louis Bryant and Roger Stillman
![](https://freight.cargo.site/t/original/i/0633cfdd474cac463dd4fa1e314f14e70451f9e468fb849c3de1fdf4ebe572ab/lfw_1.jpg)
![](https://freight.cargo.site/t/original/i/08e8773d9c163711a1f0747a62f9c5de06f944b7bebe8119ece7c11c9becadb0/04_lfwm_lj.jpg)
![](https://freight.cargo.site/t/original/i/f57d87c80c45b7292d823d1eea9c91b3c35e7571173f7c3ae4d657a8e110a6ac/12_lfwm_lj.jpg)
![](https://freight.cargo.site/t/original/i/a15d75171622bad91c6377ac37f3cc4485c05ced9d3cf55085407e43960e5dfd/03_lfwm_lj.jpg)
![](https://freight.cargo.site/t/original/i/97510b9efa41dca16661a330f1c4a7960ca83085510ed13ae9b699930a9fd4af/14_lfw_lj.jpg)
![](https://freight.cargo.site/t/original/i/2a996af6edab27a9b14eeec1029ee52ed3781b8905fad10e3539e3ad77a9969f/27_lfw_lj.gif)
![](https://freight.cargo.site/t/original/i/58dd3e7786d2e2b42827034c141f48bed9229e221de565213bf2654873aaed40/02_lfwm_lj.gif)
![](https://freight.cargo.site/t/original/i/6a25d6d4898ab026d8231cd3c8f15956132329ada8c792b3118b20cc6f49bbd6/23_lfw_lj.gif)
![](https://freight.cargo.site/t/original/i/e05534eb77ad6bd801385804cdb985095d9db1625d43265a227b0e32e3a655d4/07_lfwm_lj-1.jpg)
![](https://freight.cargo.site/t/original/i/b832eb39af606659b563984e5b95f68437a80121246c5f037ffcaf70f42e1281/27_lfw_lj.gif)