London Fashion Week AW19
Brand Identity and Campaign
Hudson-Powell team developed the
campaign for London Fashion Week, London Fashion Week Men’s and London Fashion Week Insiders.
The campaign visuals all used a simple motif of morphing letterforms that could be subtly adapted for each event and audience. Each event was denoted by these changing letterforms, rendered in a different material or texture.
Client: British Fashion Council
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Amy Joycey, Albert Sanjuán, Ella Sutherland,
Ali Raybould and Jack Llewellyn
Collaborators: Louis Bryant and Roger Stillman
The campaign visuals all used a simple motif of morphing letterforms that could be subtly adapted for each event and audience. Each event was denoted by these changing letterforms, rendered in a different material or texture.
Client: British Fashion Council
Agency: Pentagram Design
Partners: Luke Powell & Jody Hudson-Powell
Team: Amy Joycey, Albert Sanjuán, Ella Sutherland,
Ali Raybould and Jack Llewellyn
Collaborators: Louis Bryant and Roger Stillman
